Led design and implementation of Material 2 design system across internal and customer-facing products, improving brand consistency and design/development efficiency.

Conducted comprehensive user research and prototyping for a new self-service customer portal, including complex order forms and enhanced order management.

Worked closely with development team to build APIs for complex website ordering processes.

Full Redesign of an internal application for custom hat sample manufacturing.

Introduced persona development and flow diagrams, elevating the company’s UX research capabilities.

Improved catalog layout processes with automation using InDesign, reducing layout time by 70%, expanding media creation capacity for marketing throughout the year.

Designed and managed the (design.outdoorcap.com) website, streamlining product design inspiration and idea generation for customers. 

Developed weekly creative marketing campaigns for three business segments, including html emails, social media posts, flyers, landing pages, animation and photography.

Lead designer in retail hat design for Walmart Sporting Goods, achieving a 97% presence in the supplied stores’ headwear section. 

Designed multiple seasonal developments for NCAA licenses, which required flexible design solutions that work across a myriad of teams.

Conducted market research and completed seasonal trend boards.